Data, Analytics & Insights
The process of analyzing raw data to find trends and answer questions, the definition of data analytics captures its broad scope of the field.
What is Data?
Think of your personal mobile experience. When you download an app, you allow it to gather information from your phone: location, reading your texts, your browser history, personal information, among other things depending on the app. You’ve probably allowed it to send you to push notifications. Well, that app is gathering all the data it can from you as a consumer.
Data is all the compiled information.
whether you give it away, through your user behavior, or gathered by third parties. Data is like a big box that people keep throwing their info too. There’s no rhyme or reason to it…yet.
What is Analytics?
Now the app has all this information about you. What happens? With the help of technology and Analytics tools , we will separate your information into smaller groups.
We will be able to see your behavior and trend as a customer through the data gathered and to understand how and why you behave as a consumer.
What is Insights?
Now that we understand your habits, we can tailor offers to you and other customers with similar behaviors. Instead of a generic marketing campaign we will provide an offer to you and have you as a repeat customer.
Insight is what is learned and what will improve your business. Your business will know better, so you’ll be able to work better.
Have you tried our DATA,
Analytics & Insights
Need any help with your Business?
UGANDA
- Bukoto Community Village Unit 4, Block B, Bukoto – Ntinda / Kira Road, Nakawa C/O P.O Box 40290, Kampala Uganda.
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+256 780 460 824
+256 755 048 868
+256 782 024 868 - info@incrementumea.com
TANZANIA
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Acacia Estates Offices, 1st Floor Plot no. 84, Kinondoni Road,
P.O Box 38568,
Dar es Salaam, Tanzania. -
+255 738-832-228
+255 22-219-8039
+255 22 219 8000 - info@incrementumea.com
